Video Advertising on the Rise
Video advertising is one of the fastest growing digital channels and offers stellar results for advertisers. YouTube now has over one billion users which represents about one-third of all online users, and hundreds of millions of hours of video are watched every single day on the site. YouTube video reaches more 18-49 year old viewers than any cable network in the nation.
Video advertising is a great way to introduce your products and services to users who may not even know that they need them yet. Businesses are finding success in driving awareness, brand preference and purchase intent with video advertising. Digital Generator advocates using True View video ads on YouTube. With True View pre-roll video ads, users are shown your video advertisement prior to viewing a video they have selected on YouTube. After watching for five seconds, the user has the option to skip your ad. You are only charged for the view if they ignore the option to skip and continue watching your ad for at least 30 seconds. Any view shorter than 30 seconds (or the end of your ad) is free to you. And with typical cost per views ranging from $0.07 to $0.20 for most clients, it is an extremely efficient media channel.
Unlike TV advertising, with YouTube video advertising, Digital Generator can help you achieve laser precision in your targeting. We can target your video ads using any of the following methods, or a combination of them:
- Geotargeting (country, state, city, DMA, zip code, radius)
- Demographic segments (age, gender, parental status)
- Users with browsing behaviors indicating they are in the market for the particular good or service
- Dayparted buys to reach users at the right time of day
- Targeting websites with certain keywords
- Targeting users with interests that are complementary to your goods or services
- Targeting websites about certain topics
- Targeting specific desired sites
- Retargeting users who have previously visited your website or viewed your videos
Turnkey Campaign Management
Digital Generator will make the process totally turnkey for you once we have understood your input, goals and campaign budgets, and we’ll provide you with easy to understand campaign reporting to help you stay abreast of progress.
Contact us now to learn more about our video advertising programs and receive a quote.