Importance of Search Engine Marketing (Paid Search)
Search engine marketing is one of the best tools available to help your business capture more of the existing demand for the products and services that you offer. When your potential customers decide that they are ready to make a purchase, where do they start? Whether it’s a new home, an electronics purchase, a building contractor, a tourism destination or a search for a good restaurant, the journey begins with a search engine query for 93% of adults in America. Since 33% of them will click on the first search result, and more than 91% of them will not go past the first page of search engine results, if you don’t rank among the top results, you’re not even in the game to get this business.
How Digital Generator Can Help
Digital Generator can help you go straight to the top of the search engine results and show your ad on the first page of results. We can manage your paid search advertising in a turnkey fashion so you benefit from our years of experience. We’ll optimize your paid search advertising to help you get the lowest cost per click possible. We’ll set up A/B testing of multiple ads to discover the best ad text for you. And we’ll keep a watchful eye on your results, tweaking as the campaign progresses.
Why Google and Digital Generator Are a Great Combination
Since more than 67% of all searches happen on Google, we focus our efforts on the Google Adwords platform. We are certified on Google Adwords and our Google Partner status gives you peace of mind that you are in good hands. It also allows us to offer you a $100 promo code during your first month of paid search advertising with us. And best of all, you don’t pay for impressions, you only pay for clicks that drive users to your website.
Digital Generator will make the process totally turnkey for you once we have understood your input, goals and campaign budgets, and we’ll provide you with easy to understand campaign reporting to help you stay abreast of progress.
Contact us now to learn more about our paid search advertising programs and receive a quote.